I am an accomplished marketing and communications manager with more than 10 years of professional experience that encompasses strategic planning, creative development, public relations, content strategy, digital strategy, and event management. I provide innovative and enthusiastic leadership in a team environment.
- Work Experience
Writes news and feature articles for various clients, including higher education and tourism/hospitality industries. Designs and writes content for creative projects, news releases and e-newsletters for businesses and organizations.
Tourism Development Manager:
County of Franklin, Virginia, 2013-2015
Charged with creating a plan to market Franklin County’s tourism assets to consumers and further product development, with the goal of positively impacting visitor expenditures and local and state tax receipts. Managed tourism budget of more than $146,000, including a $20,000 local grant program.
Visitor Services Specialist:
Roanoke Valley Convention & Visitors Bureau, 2011-2013
Welcomed visitors at the Roanoke Valley Visitor Information Center and influenced their travel decisions while in the destination. Wrote press releases and other marketing content to increase awareness of the Virginia’s Blue Ridge brand.
Disability Claims Analyst:
Disability Determination Services, 2010-2013
Organized and analyzed medical evidence and vocational factors to determine whether individuals filing Social Security Disability Insurance, Supplemental Security Income and/or Medicaid claims met eligibility criteria.
Public Relations/Social Media Manager:
Shreveport-Bossier Convention & Tourist Bureau, 2008-2009
Managed all public relations and social media strategy in support of the new destination brand – Louisiana’s Other Side. Implemented an interactive social media marketing plan and tracked the results of those efforts, which included developing content for the organization’s Inside the Other Side blog.
Interactive Media – Graduate Student
Elon University, Elon, N.C. – Expected May 2016
B.S., Journalism and Mass Communication – Print Journalism Sequence
North Carolina Agricultural & Technical State University, Greensboro, N.C. – May 2004, Cum Laude